Like millions of people, thousands of companies and dozens of countries, staff at our sister site are closely following Googles’ Antitrust case.

There is much talk about how this process will take years to play out and how Google may or may not be broken up as a result.  However, there is little attention paid to how Google will involuntarily react during the process.

We found a small part of a Bloomberg interview with Zillow co-founder and SuperNova founder Spencer Rascoff to be crystalize the issue.  We cut the content to just 1 minute and added references backing up his core point that Googles’ immediate problem with the Department of Justice AntiTrust lawsuit is that it may scare staff and management away from pushing into new markets.

In psychology this would be called the “observer effect” in which has been shown that just being watched changes behavior:


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VIDEO: Does Apple Use Its Monopoly To Take Over Markets? – Partisan Issues · May 10, 2021 at 2:05 pm

[…] Microsoft went through a nasty monopoly investigation in the late 1990’s that nearly tore the company apart.  By the early 2000’s Microsoft had learned the hard lesson that if you have built anything resembling a monopoly, you need to constantly check to ensure that you are not using that market power to disadvantage your competitors. […]

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