Fastest Rising & Falling Corporate Reputations In 2019

If you think Samsung can’t get over blowing up batteries and Telsa can do no wrong… your wrong 🙂 .   Samsung moved up 28 places between 2018 and 2019 while Tesla dropped a stunning 39 places in the same period.

The following research conducted by Harris Insights and Analytics with Axios Research is an annual consumer survey that ranks the the top 100 companies.  It is different from most surveys because it is done in two parts.

1. The first part asks Americans who the top 100 companies are and after that group has been determined
2. The second part of the survey has Americans rank their perceptions of each of those 100 companies.

The most useful information from this report is the year over year changes which we show below.

Top 10 Corporate Ranking Decliners In 2019:

2019 RANK		COMPANY	TREND 2010-19	2019 SCORE	CHANGE IN RANK
	#94	Facebook		58.1	43	+
	#42	Tesla Motors		75.4	39	+
	#88	McDonald’s		63.7	29	+
	#35	Nike		76.0	23	+
	#72	Target		69.9	23	+
	#45	Berkshire Hathaway		75.1	21	+
	#22	Chick-fil-A		77.5	18	+
	#36	Honda		76.0	17	+
	#49	IBM		74.3	17	+
	#68	Yum! Brands		71.4	15	+

Top 10 Corporate Ranking Improvements In 2019:

2019 RANK		COMPANY	TREND 2010-19	2019 SCORE	CHANGE IN RANK
	#7	Samsung		80.0	28	+
	#16	Hobby Lobby		78.9	28	+
	#10	Sony		79.4	21	+
	#53	21st Century Fox		73.4	21	+
	#17	USAA		78.8	17	+
	#12	The Home Depot		79.1	14	+
	#8	Procter & Gamble		79.8	12	+
	#25	Unilever		77.3	12	+
	#34	Best Buy		76.1	12	+
	#4	L.L. Bean		80.7	11	+

Top 10 Corporate Rankings for 2019:

2019 RANK		COMPANY	TREND 2010-19	2019 SCORE	CHANGE IN RANK
	#1	Wegmans		83.0	1	+
	#2	Amazon		82.3	1	+
	#3	Patagonia		81.4	6	+
	#4	L.L. Bean		80.7	11	+
	#5	Walt Disney		80.4	n/a	+
	#6	Publix		80.3	2	+
	#7	Samsung		80.0	28	+
	#8	Procter & Gamble		79.8	12	+
	#9	Microsoft		79.7	2	+
	#10	Sony		79.4	21	+

If you dig into the survey a bit more you can answer simple perception questions like:

1: What is Wrong With Facebook In 2019?

2: What is Right with Samsung in 2019?